Navigating the social media landscape can feel like trying to find your way out of a maze with a blindfold on. But fear not, intrepid business owner—Glooey is here to guide you. Whether you’re running a cosy coffee shop or a booming e-commerce store, this guide will help you find the perfect Glooey package and the best social media channels for your business. Let’s dive in and see what works best for your brand.
At Glooey, we know that one size definitely doesn’t fit all, especially when it comes to social media. That’s why we’ve crafted three distinct packages designed to meet you where you are—whether you’re just getting started or ready to take over the world (or at least Instagram).
Starter Plan
Think of this plan as your launchpad into the world of social media. It’s perfect for start-ups or businesses needing a light but steady presence. With 10 posts per month, delivered 2-3 times a week, it keeps your brand visible without overwhelming you or your followers. It’s about building a solid foundation and ensuring your audience knows you’re here and ready to grow.
Pro Plan
Ready to ramp things up? The Pro Plan is your ticket to a more consistent and engaging presence. With 20 posts per month, delivered 5 times a week, you’re in the sweet spot of regular content without feeling like you’re bombarding your audience. This plan is ideal for businesses that are growing their following and want to keep that momentum going.
Premium Plan
This is the big league, where you’re ready to lead the conversation and dominate your market. The Premium Plan gives you 30 posts per month, with daily delivery to keep your brand front and centre. If your goal is to build strong influence and establish authority, this is the plan that will help you do just that.
Now that you’ve got your package sorted, let’s talk about where you’re going to share all this amazing content. The social media channels you choose can make or break your strategy, so it’s important to pick the ones that align with your industry and audience. Here’s the lowdown on what works best for different types of businesses.
Instagram
If your business is all about visuals—think fashion, food, beauty, or real estate—Instagram is where you need to be. This platform is a visual playground where you can showcase your products, services, or behind-the-scenes moments with stunning photos and videos. Whether you’re sharing a snapshot of your latest dish or giving a sneak peek of your new collection, Instagram is the place to do it.
Glooey Fit: The Pro Plan is ideal here. It gives you the consistency you need to stay in front of your followers without overwhelming them. Plus, with 20 posts a month, you can mix up your content—throw in some Reels, Stories, and carousels to keep things fresh.
Facebook
Facebook is the Swiss Army knife of social media platforms. It’s versatile, has a broad audience, and works well for local businesses, retail shops, and service providers. From running promotions to sharing customer testimonials, Facebook allows you to build a community around your brand. And let’s not forget Facebook Ads, which are great for targeting specific demographics.
Glooey Fit: The Starter Plan is a solid choice here. With 10 posts a month, you can maintain a steady presence without feeling the pressure to churn out content constantly. This plan is perfect for keeping your audience engaged while you focus on other aspects of your business.
LinkedIn
LinkedIn is the go-to platform for professional services, B2B companies, and consultants. It’s where you showcase your expertise, share industry insights, and connect with potential clients or partners. If your business is all about building relationships and thought leadership, LinkedIn should be a key part of your strategy.
Glooey Fit: The Starter Plan fits like a glove. LinkedIn is more about quality than quantity, so 10 thoughtful posts a month can go a long way. Use this plan to share articles, case studies, or industry news that positions you as an authority in your field.
X/Twitter
Quick, snappy, and to the point—that’s X for you. It’s perfect for tech companies, news outlets, and businesses that thrive on real-time engagement. Whether you’re launching a new product or sharing the latest industry trends, X allows you to stay relevant and connect with your audience in real-time.
Glooey Fit: The Pro Plan works well here. With 20 posts a month, you can keep the conversation going without overloading your followers. Tweet regularly, engage with trending topics, and retweet relevant content to build your presence.
TikTok
TikTok is the new kid on the block, but it’s quickly become a powerhouse for creative industries and lifestyle brands. If your business thrives on personality, humour, or creativity, TikTok is where you should be. From challenges to tutorials, TikTok offers endless possibilities for engaging content that can go viral in an instant.
Let’s break it down even further. Here are some common SME industries and the Glooey packages that best fit their social media needs:
Establish your authority and connect with other professionals on LinkedIn and Twitter/X. Share industry insights, case studies, and thought leadership pieces to build trust with your audience.
Best Fit: The Starter Plan for a steady stream of content that positions you as an expert in your field. Quality over quantity is the name of the game here.
Your customers eat with their eyes first, and Instagram is the perfect place to serve up some delicious content. Post mouth-watering photos, behind-the-scenes videos, and customer testimonials to build a loyal following.
Best Fit: The Pro Plan for consistent engagement across Instagram and Facebook. You’ll have enough content to keep your audience hungry for more.
Inspire your followers with workout tips, success stories, and motivational content on Instagram, TikTok, and Facebook. Whether you’re a gym, personal trainer, or wellness coach, these platforms help you connect with your audience on a personal level.
Best Fit: The Premium Plan for daily updates that keep your followers motivated and engaged. Consistency is key in the health and fitness industry.
Showcase your products, run promotions, and share customer reviews on Instagram and Facebook. These platforms are great for driving sales and building a community around your brand.
Best Fit: The Pro Plan for regular updates that keep your audience engaged and excited about your offerings. Mix up your posts with product photos, special offers, and user-generated content.
Stay ahead of the curve by sharing the latest industry news, product updates, and company milestones on Twitter/X and LinkedIn. These platforms are ideal for building a community of early adopters and thought leaders.
Best Fit: The Premium Plan for daily engagement that keeps you at the forefront of innovation. Use this plan to share insights, join conversations, and build your brand’s presence.
Choosing the right social media package and channels doesn’t have to be complicated. With Glooey, you have the tools, expertise, and support to make your brand shine online. Whether you’re just starting out or ready to lead the conversation, there’s a Glooey package tailored to fit your needs perfectly.
So, what are you waiting for? Pick your plan, choose your channels, and let’s get started on making your brand the talk of your city or town. If you’re ever unsure, schedule a call with us—we’re here to answer your questions and help you navigate the world of social media with confidence.
For even more customisation, explore our Add-Ons to tailor your package to your business’s unique needs. Whether you need additional social media channels, extra posts, or specialised content types, our add-ons ensure your social media strategy fits your goals perfectly.
